Is Your Organization Thinking About Sending A COVID-19 Advisory Notice?
It seems like every day you are receiving more and more email messages about a company’s response to the coronavirus. This may have you thinking “should my organization send one?” or more likely “what should my message say?”
Best Practices for notifications
As a best practice, it’s important to keep critical information easy to see. So, if you are posting a message on your website, be sure to keep a notification “above the fold,” which is usually above the masthead or carousel.
At a minimum, your notification should contain the following:
- The impact on customers
- How employees are being protected through social distancing
- How programs and services will be affected
- Any changes to the location of where service is provided
- Length of time which in which services will be impacted
Best practices for notifications on social channels
Although we are all practicing social distancing right now, many of your supporters and customers are probably relying heavily on social media to stay connected to friends and family and to stay informed on what’s happening in their local area.
Google offers some great tips on how to effectively craft a message to your audience.
On Facebook, you can pin messages to the top of your timeline.
You might also consider posting a message on LinkedIn and pinning it to your organization’s LinkedIn page.
- Click “manage page”
- Select the post that you would like to pin.
- Then click the three dots on the top right-hand corner
- Select “pin post”
And in the midst of managing your crisis response, don’t forget to take care of yourself! Take a few moments for daily sanity breaks and become ten percent happier.