Are You Read for Google Analytics 4?
In 2020, Google rolled out a new version of their analytics platform – Google Analytics 4 (GA4). Fast forward to March 2022, Google caused a stir for marketers when it announced it will be sunsetting Google Analytics 3 (Universal Analytics) in July 2023 (paid customers have until July 2024). WHAT DOES THIS MEAN? Well, it […]
